Nodwin International Pte Ltd, the Singapore subsidiary of Nodwin Gaming, itself a subsidiary of Nazara Technologies, acquired 51% of the shares B Full service live media A branded company with a cash only transaction.
With the acquisition, Nodwin will take over Branded’s existing IPs, such as Sports Matters and It’s A Girl Thing, as well as an international team led by Branded’s CEO and co-founder and CEO Jasper Dunnett who will focus on international sponsorship for Branded’s IPs. Nodwin worldwide.
“IP addresses like ‘Gaming Matters,'[Sports] Matters’ and ‘It’s A Girl thing’ will add a new dimension to what we already offer. We will also look at the talented talented team taking our existing IPs like Playground, The Premiership, NH7 and others internationally,” said NODWIN Gaming Co-Founder and Managing Director Akshat Rathee.
The transaction is carried out through a combination of cash injection and share purchase from Branded’s current shareholders, and is funded by Nodwin Gaming’s internal cash reserves. Discussing the acquisition, Dunnett said, “We look forward to expanding our existing events and IP and creating exciting new partners across the APAC region and beyond.”
Good luck to Nazara
This acquisition will help strengthen the performance of Nazara Technologies, and will play into the company’s growth strategy.
India is one of the largest and fastest growing mobile markets in the world, with a thriving eSports scene. Despite this, Global Esports CEO Dr. Rushindra Sinha recently stated that the long-term prospects of the country’s esports industry are unsustainable in its current form, with little stability and bans on popular titles such as Garena Free Fire can impose unique barriers to success. This purchase indicates that Nazara, for example, believes that there is still a bright future for the sector.
We listed Nazara Games as one of the top 50 mobile game developers of 2022.
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