Eggy Party, NetEase’s take on the Fall and Stumble Guys formula, is set to launch on April 21 in the Philippines before going global at a later date.
After being in development since 2021, Aggie party Offers a quirky, swamp-themed take on the cute battle royale genre. A genre that so far on mobile has been dominated by the Fall Guys clone, Stumble Guys. The latter title has been a huge success on mobile platforms since its debut and is likely to be part of Eggy Party’s longer development cycle as NetEase looks to polish and integrate new features into the game.
One of the most notable of these new features—and one that will be available at launch—is their user-generated content features. The so-called Eggy Workshop will allow players to create their own maps and game modes from launch, and was previously available in the game’s beta phase. The distribution will also include a content creation program to work with a variety of YouTubers, streamers and more.
soft launch
Despite being snapped up by Epic Games, Fall Guys creator Mediatonic has yet to release a mobile version of their wildly popular multiplayer game. The game show-style battle royale has seen some dips in popularity, but since going f2p under the Epic domain, it has climbed back up the charts. But thanks to a similar business model and the wider reach of mobile, Stumble Guys has reached similar if not greater heights.
It looks like Eggy Party is set to compete with Stumble Guys, and judging by most of the marketing, will be looking to establish itself much more strongly in the Chinese market. This is not surprising since NetEase is of course a Chinese company, and the initial release in the Philippines is close enough to home and far enough away to give an indication of how well audiences relate to these well-rounded contenders.
.