One of the biggest advantages for developers operating in the mobile game market is the ability to make monetization part of the integral game design.
As the recession looms, the cost of producing mobile titles continues to rise and gamers now expect high quality premium experiences from their games. In turn, developers everywhere are trying to figure out how to monetize their titles to support their studios. But where do they go? What options are available to them? What effect do they have on the game? And how easy are they to implement?
Industry expertise
Fortunately, help is at hand. On December 6, 2022, PocketGamer.biz and Anzu held a webinar that explored these new opportunities in depth, enlisting help from industry leaders and pioneers including Unity and Wildlife Studios—and is now available to Watch online.
Chaired by PocketGamer’s Brian Baglow, the panel included Lev Commisarczyk, Enzo’s VP of Mobile Games and Publisher Services, Barak Shaked, Product Manager at Wildlife Studios, creators of the bestseller Tennis Clash, and Cathal O’Sullivan, Senior Customer, Monetization Partner for Unity Technologies in Europe, the Middle East and Africa.
In a lively and knowledgeable discussion, the panel explored the reasons behind the growing momentum of in-game ads, the market changes driving this growth and the impact on players.
case study
Tennis Clash, Wildlife Studios’ breakout hit, is explored as a case study, diving into the player experience, the differences between the iOS and Android markets, and the ongoing impact of IDFA on Apple’s ecosystem.
Unity’s role in supporting developers throughout the game’s lifecycle was also discussed, with the tech giant’s support for monetization and live services integrated into its development environment in the spotlight.
The webinar provided advice and insight to developers at every stage of the monetization journey, from those still taking their first steps into game or hybrid revenue, to those looking for expert advice to refine their approach and maximize their returns.
To watch the recording of the online seminar – completely free – Register now.
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