Microsoft is reportedly working on a program that will allow brands to display commercials on Xbox games for free, according to a report by insider. Sources familiar with the situation said insider That the ads will not disrupt the game and may appear on a billboard in a racing game, for example.
It’s not immediately clear how Microsoft plans to implement ads, such as showing them as avatar or videos in a gaming lobby. But like insider Notes, according to reports, Microsoft is concerned that the advertisements may “upset” players, and plans to build a “private market” that will allow only select brands to enter the program.
Sources also said insider That Microsoft does not intend to cut advertising revenue, and will instead allow the game developer and the advertising company to share the funds. Microsoft may just want to use this as a way to attract more free game developers to the platform, as this will open up an extra stream of revenue outside of microtransactions.
as per insiderMicrosoft will not use the data it collects from Bing and other services for Xbox-targeted ads. The network also does not know if Microsoft has flooded the idea with advertisers yet, but its sources claim that advertisements will start appearing on Xbox as early as the third quarter of this year.
“We are always looking for ways to enhance the experience for players and developers, but we have nothing more to share,” a Microsoft spokesman said in a statement to insider. Microsoft did not respond immediately The borderRequest for comment.
Advertisements in console games are not a new concept – gaming companies experimented with paid games quite a bit in the mid-2000s until the end of the last century. Around this time, EA Games Collaborated with Massive advertising company (now extinct) is owned by Microsoft, which allows companies to place ads Madden NFL, skate, NHLand NASCAR Franchising, as well as b Eden grinding. If you played one of these games at the same time, you might remember seeing Obama digital ads Plastered in digital sports arenas or on billboards. Row 2 of the Saints There were even real-life ads on billboards, like This is for Netflix.
In-game commercials for real-life products may have been a novelty at the time, but with some next-generation games costing close to $ 70, players expect an ad-free experience – which is probably why Microsoft has reportedly launched the free-to-play game only. Recently, EA tried to slip a non-skippable, full-screen commercial UFC 4 In 2020. Fans who paid for the $ 60 game of course were not happy, which caused EA to withdraw the ad.