Swedish mobile gaming company MAG Interactive has released its financial report for the three-month period ending February 28, 2022.
In the second quarter the company reported net sales of KSEK 76,772 ($ 8.1 million), an increase of six percent from year to year. This is the second strongest quarter in the company’s history.
EBITDA for the quarter amounted to KSEK 21,541 (approximately $ 2.8 million).
During the period, the average daily active user income (ARPDAU) rose 23% year-over-year to $ 0.6.
Despite an increase in ARPDAU, daily active users and monthly active users reached 1.55 million and 4.9 million respectively over the quarter, a decrease of 23% and 22% year-on-year.
Jump in ARPDAU
The company noted its quarterly success for “strong performance” of its live games, such as QuizDuel, which received its biggest update to date during the quarter.
“During the second quarter we had six games at different stages, in development, four of which have been in continuous development since the previous quarter,” MAG Interactive CEO Daniel Haselberg commented on the company’s content pipeline.
“One of these new games was developed by our Apprope studio and as of today, we officially see the Tile Mansion game as a candidate for a future global launch. Tile Mansion is built on Apprope’s Word Mansion framework and uses a core game inspired by Mahjong.
“With so many new game projects in development and our colleagues getting back to working together, MAG’s future looks more exciting than ever.”
Following a 2021 overhaul, MAG Interactive’s Wordzee went through five million downloads worldwide in February 2022, as the company expects to increase long-term user engagement in the title in the future.
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