The Interactive Advertising Bureau of Australia or IAB has released the results of their 2019 Digital Entertainment Research and Lifestyle in two great reports (available Here)
The results are interesting to read if you are into advertising and marketing, ie due to the huge increase in games as a leader in digital entertainment of households in Australia, video and movies brilliant at 4% and music at a huge 30%.
In fact, year-on-year gaming has seen a 15% increase based on the time periods measured:
It is interesting to note that this does not include console game in this data, which would make us think that if included these percentages could be greater. Of the devices measured, smartphones have seen the largest share of devices used for gaming, mirroring previous reports. Then a tablet and a computer.
Gaming is fast becoming the leading advertising audience in Australia and the advertising industry is paying attention!
If you want to put your brand in front of this audience contact me at: phid@gotogame.temp927.kinsta.cloud 🙂